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A collection of websites for which I've developed copy and directed design.
Businesses are driven by numbers. The Yellow+ tracking system lets customers measure the ROI of their ads. Yellow Pages are primarily about phone numbers. The proposed concepts combine these three.
The brochure concept reflects the creation of something bigger than oneself and one that out lasts the individual.
The Kotak Group of Companies has a history of entrepreneurship and their growth hasn’t always been planned. They wanted to showcase this in their Annual Report.
Kotak Credit Cards launched an exclusive credit card for ultra high net worth individuals. The card is an invitation-only product and features the client’s signature printed on the card. The concept reflects the product USP and combines it with great people in history while highlighting product benefits.
Kotak organised an event where several prominent and interesting speakers were invited for an exclusive interaction. The concept reflects the expected outcome of the event
Cleartrip wanted to distinguish itself from its competitors. The ad brings out the simplicity of booking using Cleartrip by addressing the difference in visual clutter
The Wealth Management division of Kotak Mahindra Bank wanted a brochure that was elegant. “Shades of Wealth" talks about the role that colours play in our daily lives and likens them to services provided by the Wealth Management division.
‘Talking Wine’ is a primer booklet on that educates the recipient on wine.
An interactive newspaper complete with stories, and cartoons relevant to employee induction.
Clovergreens is a gated community built around a golf course in the outskirts of Bangalore. It is aimed at the ultra HNI market. The concept encourages 'indulgence'.
A comic book script on the history of the internet.
Kotak International wanted to establish itself as the “Indian India Expert†to attract foreign investors. The concept takes a few stories from India that show expert knowledge of the country and its people in order to establish credibility.
Being located overseas, Kotak International wanted to introduce themselves to their Indian counterparts – who didn’t know too much about them. The mailer campaign uses a story-telling approach.
In 2008, when the recession hit, financial conglomerates were scrambling to cut costs. The Kill Bill internal communications campaign implemented at Kotak Mahindra Bank was hailed by ET as one of the most effective.
